diff --git a/README.md b/README.md
index 5437948..08e9b29 100644
--- a/README.md
+++ b/README.md
@@ -5,6 +5,27 @@ which lets users share links to matrix entities without being tied to a
 specific app.
 Stylistically it serves as a landing page for rooms and communities.
 
+## How can I put a badge on my website linking to my matrix room?
+
+You can use the badge image we've put up at https://matrix.to/img/matrix-badge.svg, and use it in a link like this:
+
+[![Chat on Matrix](https://matrix.to/img/matrix-badge.svg)](https://matrix.to/#/#matrix.to:matrix.org)
+
+You can use this Markdown:
+```md
+[![Chat on Matrix](https://matrix.to/img/matrix-badge.svg)](https://matrix.to/#/#matrix.to:matrix.org)
+```
+
+Or this HTML:
+
+```html
+<a href="https://matrix.to/#/#matrix.to:matrix.org" rel="noopener" target="_blank"><img src="https://matrix.to/img/matrix-badge.svg" alt="Chat on Matrix"></a>
+```
+
+to show the badge.
+
+## How does matrix.to work?
+
 Matrix.to preserves user privacy by not sharing any information about the links
 being followed with the Matrix.to server - the redirection is calculated
 entirely clientside using JavaScript, and the link details is hidden behind a
@@ -21,6 +42,8 @@ point at an alternative deployment of the service.  The Matrix.to service could
 also be hosted in an immutable/signed environment such as IPFS to further
 increase its availability and avoid tampering.
 
+## URL Scheme
+
 The matrix.to URL scheme is
 
 | Entity type: | Example URL                                                       |